Tuesday, February 3, 2009

iPhone Users Embrace Games

According to comScore, the iPhone and Blackberry Curve have replaced low-end phones such as Motorola's RAZR as the most popular mobile gaming platforms.

According to the report, iPhone users made up 14 percent of mobile downloaders in November. Thirty-two percent of iPhone users said they downloaded a game during the month, considerably higher than the market average of 3.8 percent.

Game downloads on smartphones jumped 291 percent year-on-year to 2.9 million during the three-month period ended November 2008. Game downloads on non-smartphones dropped 14 percent to 5.6 million.

Overall, the audience for downloaded mobile games grew 17 percent.

For the same period, 20.5 million users said they played a downloaded game on a mobile device, or 8.9 percent of all mobile subscribers.

“The rapid growth in smartphone adoption in the United States has provided a boost for mobile gaming, as 34 percent of those downloading a game in November did so using a smartphone,” said Mark Donovan, senior analyst with comScore.

“Last year, not one smartphone appeared in the top 10 devices used for mobile downloads. This year, six out of 10 are smartphones, excluding devices with smartphone-like functionality, such as the Instinct and Voyager, which also make appearances.”

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