Microsoft has had the attention of core gamers with franchises like Halo and Gears of War, but it's now trying new ways to capture the female market. Last month Microsoft commissioned a service called House Party to send free Xbox 360 packages, valued at around $150, to 1,000 women across the U.S. who agreed to invite at least 10 friends or relatives over for a party, a USA Today report said. The packages included Scene It? Box Office Smash, an Xbox 360 universal remote, three months of Xbox Live and $20 worth of Microsoft Points. Microsoft has sold 20 million consoles to date globally since they launched three years ago. In order to get to the next 20 million, they need to get a new audience of women and teens. And now, they're going after women in ways they have never done before.
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